In a recent paper in ROLSI, Kenan Hochuli reported a remarkable study of the complex world of the street market. I’m delighted that he’s prepared a guest blog on the subject, concentrating on the crucial step in the selling process: getting the passer-by to stop.

Kenan Hochuli, Neuchâtel and Zurich
Market stalls are unique service institutions. They are located in public spaces and approachable from different directions. There are no material or technical devices that determine the sequence of sales. Sometimes it is not clear whether a person is just passing by a stall or if they intend to buy something. And this often happens in the course of already ongoing sales interactions. In view of these conditions, my article deals with seller’s efforts in transforming passers-by into customers and, more generally, participants negotiation of co-presence in the course of emerging multi-party-encounters. Continue reading










