As social scientists, we have findings which should be communicated more broadly than just in the academic journals, and university press officers are keen to get us to engage with the media. But what do the media want? This fascinating blog by Anna Volkmer gives us an insight, as she reports on her four weeks behind the scenes at the BMJ, the hugely influential publication read by medical practitioners in the UK and beyond.
I’ve often wondered what our university press officer wanted from me when she said “what’s the hook?”. I had approached her asking if my research might be interesting to any media or news outlets. I genuinely wasn’t sure. I had kind of anticipated that she would write “the hook”. Having undertaken a placement at the British Medical Journal (the BMJ) I now have a much better understanding of how to pitch an idea. And it needs to be done in one sentence.










